When Apple slapped a 30% revenue share requirement onto in-app purchases made within iOS applications, many publishers got queasy, and a few of them even jumped ship.
The Financial Times is one such publication. After they declined to comply with the new revenue share, Apple removed their app from the iTunes App Store. In its place, The Financial Times launched a tablet-friendly Web app coded in HTML5. Not only does it work across platforms, but the company reported getting more traffic to its Web app than it had seen on the iOS version.
