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Archive for the ‘Marketing’ Category

Mentoring and Coaching

Our clients often find it necessary to have access to an objective ear that can offer advice on a particular project, computer model or pending decision.

Our mentoring and coaching is done telephonically and after working hours. This fact makes this service both cost effective and efficient.

Visit our Mentoring and Coaching page on our website.

Have fun

Gavin

Fast Company

Fast Company is the worlds leading progressive business media brand, with a unique editorial focus on innovation in technology, ethonomics ethical economics, leadership, and design. Written for, by, and about the most progressive business leaders, Fast Company and FastCompany.com inspire readers and users to think beyond traditional boundaries, lead conversations and create the future of business.

Have a look at Fast Company.

Shark Tank – Entrepreneurs

ABC have an interesting show called Shark Tank, where entrepreneurs pitch ideas to financiers to see if they can get finance for their idea.

The link below lists the ideas pitched in tha 2 series that have already run.

There are some interesting (and some silly) ideas.

Have a look at ABC.com – Shark Tank – ABC.com – [SHOW_NAME] – Entrepreneurs.

Service and Product

The following quote was taken from a Duct Tape Marketing blog.

To be considered the service leader in our industry we can’t simply consider our direct competitors, we must consider every service provider that also offers exceptional service, they are setting the bar and we must study, model and consider them our competition.

Organizations that are customer centered are very careful about the language and words they use throughout the business and consciously choose specific language when referring to and addressing customers. If marketing is painting a positive customer message and then the owner of the business is constantly putting customers down or complaining about problem customers, the entire customer service mentality will get derailed.

Click here to see the full blog.

Chaordix – Crowdsourcing

Chaordix makes it simple to adopt crowdsourcing for competitive advantage. We specialize in managed crowds for open innovation and social research. We create and manage online communities for co-creation, market prediction, testing and solving where we attract and moderate the crowds to arrive at innovative answers and data insight. Crowds are invited to submit, discuss, vote on, and often refine and rank contributions via the web, to efficiently identify the strongest outcomes for a business problem or need.

When you take direction from employees, customers, partners and other people passionate about what you do, you will outperform the competition.

It’s definitely worth visiting the website and seeing what they do.

Kickstarter – Creative Financing

Kickstarter is the largest funding platform for creative projects in the world. Every month, tens of thousands of amazing people pledge millions of dollars to projects from the worlds of music, film, art, technology, design, food, publishing and other creative fields.

A new form of commerce and patronage. This is not about investment or lending. Project creators keep 100% ownership and control over their work. Instead, they offer products and experiences that are unique to each project.

All or nothing funding. On Kickstarter, a project must reach its funding goal before time runs out or no money changes hands. Why? It protects everyone involved. Creators aren’t expected to develop their project without necessary funds, and it allows anyone to test concepts without risk.

Visit the website.

Free Entrepreneur Assistance Online

Entrepreneur magazine has created a free online collection of business planning and productivity tools called Entrepreneur Assist.

The site allows you to save your favorite Entrepreneur stories and web pages, create text documents, spreadsheets and presentations, customize and use business form templates, hold live online meetings with customers and colleagues, read a selection of free business books, schedule events and reminders and build your business plan.

I presume this is to encourage subscription to their magazine. Enjoy it while it’s free.

Click here to have a look.

Have fun

Gavin

Free Online Learning Center from HP

I came across a free learning center run by HP that covers quite a few useful and interesting topics.

Have a look at hp.com/go/learningcenter and see if anything floats your boat.

Have fun

Gavin

Why Online Video Is Key For Small Business

Why Online Video Is Key For Small Business

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CamStudio and YouTube (All free)

CamStudio

CamStudio is able to record all screen and audio activity on your computer and create industry-standard AVI video files and using its built-in SWF Producer can turn those AVIs into lean, mean, bandwidth-friendly Streaming Flash videos (SWFs)

Here are just a few ways you can use this software:

  • You can use it to create demonstration videos for any software program
  • Or how about creating a set of videos answering your most frequently asked questions?
  • You can create video tutorials for school or college class
  • You can use it to record a recurring problem with your computer so you can show technical support people
  • You can use it to create video-based information products you can sell
  • You can even use it to record new tricks and techniques you discover on your favourite software program, before you forget them
  • To see more visit the CamStudio Site

    YouTube

    Have a look at a video on how to use YouTube.

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