After a challenge is posted at OpenIDEO.com, the three development phases – inspiration, concepting, and evaluation – are put into motion. Community members can contribute in a variety of different ways, from inspirational observations and photos, sketches of ideas, to business models and snippets of code. Sometimes this can be in the form of a comment; other times, it’s building off a previous person’s work.
People participating in OpenIDEO can provide feedback every step of the way. Between each development phase, IDEO helps shape the journey through framing the challenge, prototyping, and encouraging the conversation.
At the end, a top concept is chosen. All concepts generated are shareable, remix-able, and reusable in a similar way to ‘creative commons’. The hope is that some of these concepts will become reality outside of OpenIDEO.com